There are so many strategies that you can use to increase your sales during the happy hour promotion. Keeping some things in mind will make sure that you are going to succeed. These include;
Offer the Right Price
You cannot expect to succeed unless you offer cheap beer during happy hour time. Happy hour is all about pricing but does not cut down the prices arbitrarily. When you offer a drink for free or cut down its price, don’t forget to increase the best of the other best-selling products so as to cover for the cost. You should strike a balance between the offerings so that you still make some profits on the reduced markup.
Create a Special Menu
The most important part of the happy hour program is the menu. It will help you to cover up for the low priced drinks. Create combo offers for your best-selling but high-profit margin foods with the drinks. The most popular options during the happy hour KL are cocktails and beers with finger-foods.
Have an exclusive thing on the menu that is only available during the best happy hour Kuala Lumpur to help attract customers. Don’t forget to add something for those who don’t drink. A special combo of food and cocktails will allow you to target this category of customers.
Target Your Regulars
Targeting your regulars is the most important thing when running the best buy Malaysia happy hour campaign. Know the customers who come to your bar or restaurant regularly during the happy hour. You need to create a program that is in line with their preferences.
Even though most sales may come from new customers, you need to base your strategy on the existing customers. You could target the young people who come to the bar partying or the corporate workers who visit after the office hours during the weekdays.
Decide on the day and hour and Thursdays tend to be slow on business. You can host an all-day happy hour and price a particular drinks a flat rate. You can also design a happy hour special that will attract customers and beat the competition. It is not hard to become the best café in KL for the happy hour as long as you know what you are doing.
Train Servers to Upsell
A nice coffee house in KL will ride on the upselling by its servers. Your staff can use upselling to make a big difference in sales. Most customers will be waiting for advice from the waiter when placing their order. Most customers choose the Combo offer during the happy hour and hence upselling comes out as a crucial tool. Let the servers offer an upgrade on the combo for more sales by providing additions on the menu. An incentive program will motivate the staff to upsell the most.
Market it Well
You cannot expect people to know about the happy hour at the Italian cuisine restaurant unless you promote it. The segment you’re your customers as per their behaviour and order. Discount the drinks according to what the customer loves most. In addition to the banners that you put everywhere, send emails and SMS to get the maximum response rate for the happy hour.
Measure the Results
A serious Italian restaurant near KLCC will always evaluate the success of its campaign. The best way forward is tracking the profit per item. Count the total number of items sold during the happy hour and multiply by the profit on each. Since the profit margin is lower than the normal days, you will need to increase the volume of sales by promoting the program. The increase in sales should give you higher profits than what you get on a normal day.